What You Need Has Never Been Cheaper vs. What You Want:

This piece updates our last post on investing in staples

  • The chart below shows the market cap of Consumer Staples to Consumer Discretionary stocks is now at a record low
  • Wall Street is obsessed with IPOs, SPACs, and chasing quick profits
  • We believe Staples’ history of compounding wealth safely is underappreciated today
  • Chasing sales growth, many “story stocks” are priced for perfection and may disappoint
  • We believe people will still smoke, drink, eat, clean their homes and put their kids in diapers for decades to come

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Our pieces “The Case for Buying What You Know and Need” and “Income Investing: Staples & IT” provide a deep dive into the case for investing in a select group of staples today.